Wednesday, April 19, 2006

Scary Movie 4 Tops B.O.

Slapping Easter weekend with the biggest opening the holiday has ever seen, Scary Movie 4 racked up an estimated $41 million at a super-saturated 3,602 theaters. The previous Easter high was Panic Room's $30.1 million, and Dimension Films' spoof also nabbed the second best April start on record, behind Anger Management's $42.2 million.

Scary Movie 4, a $45 million-budgeted horror comedy that mixes imitations of such recent movies as War of the Worlds, The Grudge and Saw with crude slapstick, pop culture and potty humor, drew mostly youths. According to Dimension, the Weinstein Company's genre division, 72 percent of the audience was under 25 years old and 53 percent was male.

Due to the Easter holiday, the weekend was front-loaded on Good Friday, with movies appealing to school-aged children and teens losing business on Saturday, which is normally the biggest day of the week. Scary Movie 4 suffered the steepest Saturday slide (29 percent), and the picture should quickly flame out like Scary Movie 3, which made 44 percent of its final $110 million gross in its first weekend.

0 Comments:

Post a Comment

<< Home

eXTReMe Tracker